Thursday 18 January 2007

The Strap Police

You might not believe this but someone has set up The Strap Police. The aim is to out and shame those women with unsightly or dirty bra straps that peek into public.

As Oscar season gets underway, followers of fashion are being urged to monitor celebrities on the red carpet and report any out-of-place bra straps to the Strap Police.

With bra straps transformed from a practicality into a hot fashion item, one Web site has set up a name-and-shame service to out celebrities and other women suffering from "ugly bra strap syndrome."

Margarita Reis, who runs bra company Margarita Couture, said the growing range of bra straps -- from clear plastic to colored, encrusted with Swarovski crystals or decorated with flowers -- meant there was no excuse for women to let worn or discolored bra straps slip into public view.

She has set up the Strap Police on her Web site to help keep unsightly straps out of sight.

Now, here's a surprise for you. The woman who set up The Strap Police runs a company that sells...bra straps. You don't say!


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